Best areas to open superstore / hypermarket in East
29 East local authorities ranked by the Gera Business Location Score — real rent, wages, rates and market density.
Where is the best place to open a superstore or hypermarket in East?
In East, the best area to open a superstore or hypermarket is North Norfolk, with a Gera Business Location Score of 59.7/100: premises at £170/m²/yr and local median pay £26,296. Cambridge ranks lowest of 29 East authorities at 38/100. From 2025 UK government open data; re-dated annually.
Gera Business Location Score
Top East area for superstore / hypermarket: North Norfolk.
How this is calculatedEast ranked for superstore / hypermarket
| # | Local authority | GBLS | Rent (£/m²/yr) | Local pay | Rates / 100 m² |
|---|---|---|---|---|---|
| 1 | North Norfolk | 59.7/100 | £170 | £26,296 | £7,344 |
| 2 | King's Lynn and West Norfolk | 59.4/100 | £133 | £30,544 | £5,746 |
| 3 | Watford | 57.9/100 | £144 | £31,833 | £6,221 |
| 4 | Norwich | 57.3/100 | £165 | £28,457 | £7,128 |
| 5 | Tendring | 56.7/100 | £159 | £27,067 | £6,869 |
| 6 | Broxbourne | 56.5/100 | £150 | £29,980 | £6,480 |
| 7 | East Suffolk | 56.3/100 | £157 | £30,821 | £6,782 |
| 8 | Dacorum | 56.2/100 | £192 | £18,675 | £8,294 |
| 9 | Basildon | 55.7/100 | £141 | £32,050 | £6,091 |
| 10 | Breckland | 55.3/100 | £159 | £28,303 | £6,869 |
| 11 | Babergh | 55.2/100 | £172 | £25,785 | £7,430 |
| 12 | Ipswich | 54.1/100 | £165 | £30,605 | £7,128 |
| 13 | Braintree | 53.5/100 | £153 | £32,175 | £6,610 |
| 14 | Colchester | 53.3/100 | £162 | £31,056 | £6,998 |
| 15 | Epping Forest | 52.9/100 | £179 | £30,038 | £7,733 |
| 16 | Peterborough | 52.8/100 | £167 | £31,062 | £7,214 |
| 17 | Broadland | 51.7/100 | £158 | £32,576 | £6,826 |
| 18 | West Suffolk | 51.3/100 | £188 | £29,613 | £8,122 |
| 19 | Huntingdonshire | 51.1/100 | £167 | £32,441 | £7,214 |
| 20 | South Norfolk | 51.1/100 | £177 | £29,114 | £7,646 |
| 21 | East Hertfordshire | 49.1/100 | £183 | £32,293 | £7,906 |
| 22 | St Albans | 48.9/100 | £186 | £33,468 | £8,035 |
| 23 | Chelmsford | 48.7/100 | £188 | £32,010 | £8,122 |
| 24 | Bedford | 48.6/100 | £177 | £33,148 | £7,646 |
| 25 | Central Bedfordshire | 48.2/100 | £185 | £30,963 | £7,992 |
| 26 | North Hertfordshire | 47.4/100 | £188 | £33,409 | £8,122 |
| 27 | Stevenage | 46.1/100 | £162 | £41,224 | £6,998 |
| 28 | Welwyn Hatfield | 44/100 | £182 | £39,794 | £7,862 |
| 29 | Cambridge | 38/100 | £219 | £40,266 | £9,461 |
Frequently asked questions
- What is the cheapest area for superstore / hypermarket premises in East?
- The lowest VOA rateable value for this property type in East is £133/m²/yr in King's Lynn and West Norfolk. On the combined Gera Business Location Score, which also weighs wages and demand, North Norfolk ranks #1.
- How much are business rates for superstore / hypermarket in North Norfolk?
- For a 100 m² unit in North Norfolk, business rates are roughly £7,344/yr at the 2026-27 small-business multiplier (43.2p), on top of about £17,000/yr rent — before Small Business Rate Relief.
Opening a superstore or hypermarket in East?
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Contains public sector information published by Valuation Office Agency and Office for National Statistics and licensed under the Open Government Licence v3.0. Source: VOA Business Floorspace + ONS Business Counts + ONS ASHE (work geography) + ONS population estimates (2025 (VOA 31 March 2025; ASHE 2025 provisional; Business Counts 2025; population mid-2024), published December 2025).