Best areas to open trade showroom in West Midlands
27 West Midlands local authorities ranked by the Gera Business Location Score — real rent, wages, rates and market density.
Where is the best place to open a trade showroom in West Midlands?
In West Midlands, the best area to open a trade showroom is Herefordshire, County of, with a Gera Business Location Score of 68.3/100: premises at £44/m²/yr and local median pay £28,366. Stratford-on-Avon ranks lowest of 27 West Midlands authorities at 57.3/100. From 2025 UK government open data; re-dated annually.
Gera Business Location Score
Top West Midlands area for trade showroom: Herefordshire, County of.
How this is calculatedWest Midlands ranked for trade showroom
| # | Local authority | GBLS | Rent (£/m²/yr) | Local pay | Rates / 100 m² |
|---|---|---|---|---|---|
| 1 | Herefordshire, County of | 68.3/100 | £44 | £28,366 | £1,901 |
| 2 | Newcastle-under-Lyme | 66.7/100 | £28 | £27,238 | £1,210 |
| 3 | Malvern Hills | 66.6/100 | £48 | £27,744 | £2,074 |
| 4 | Shropshire | 66.2/100 | £48 | £28,397 | £2,074 |
| 5 | Wyre Forest | 66.2/100 | £45 | £27,346 | £1,944 |
| 6 | Stafford | 65.3/100 | £52 | £28,523 | £2,246 |
| 7 | Staffordshire Moorlands | 65.2/100 | £48 | £26,204 | £2,074 |
| 8 | Dudley | 64.8/100 | £47 | £29,071 | £2,030 |
| 9 | Lichfield | 64.7/100 | £46 | £28,845 | £1,987 |
| 10 | Walsall | 64.6/100 | £48 | £28,691 | £2,074 |
| 11 | Worcester | 64.6/100 | £44 | £30,003 | £1,901 |
| 12 | Sandwell | 64.4/100 | £54 | £28,766 | £2,333 |
| 13 | Wolverhampton | 63.9/100 | £44 | £32,053 | £1,901 |
| 14 | Cannock Chase | 63.8/100 | £63 | £29,719 | £2,722 |
| 15 | Stoke-on-Trent | 63.4/100 | £50 | £30,767 | £2,160 |
| 16 | East Staffordshire | 63.3/100 | £51 | £31,048 | £2,203 |
| 17 | South Staffordshire | 63.1/100 | £52 | £28,259 | £2,246 |
| 18 | Telford and Wrekin | 62.2/100 | £58 | £30,601 | £2,506 |
| 19 | Bromsgrove | 61.8/100 | £85 | £27,494 | £3,672 |
| 20 | Redditch | 61.5/100 | £64 | £30,780 | £2,765 |
| 21 | Warwick | 61.2/100 | £63 | £33,616 | £2,722 |
| 22 | Birmingham | 61.2/100 | £69 | £33,374 | £2,981 |
| 23 | Wychavon | 61.2/100 | £77 | £32,022 | £3,326 |
| 24 | Nuneaton and Bedworth | 60.9/100 | £63 | £31,319 | £2,722 |
| 25 | Coventry | 59.9/100 | £53 | £35,124 | £2,290 |
| 26 | Rugby | 58.2/100 | £62 | £36,417 | £2,678 |
| 27 | Stratford-on-Avon | 57.3/100 | £54 | £42,929 | £2,333 |
Frequently asked questions
- What is the cheapest area for trade showroom premises in West Midlands?
- The lowest VOA rateable value for this property type in West Midlands is £28/m²/yr in Newcastle-under-Lyme. On the combined Gera Business Location Score, which also weighs wages and demand, Herefordshire, County of ranks #1.
- How much are business rates for trade showroom in Herefordshire, County of?
- For a 100 m² unit in Herefordshire, County of, business rates are roughly £1,901/yr at the 2026-27 small-business multiplier (43.2p), on top of about £4,400/yr rent — before Small Business Rate Relief.
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Contains public sector information published by Valuation Office Agency and Office for National Statistics and licensed under the Open Government Licence v3.0. Source: VOA Business Floorspace + ONS Business Counts + ONS ASHE (work geography) + ONS population estimates (2025 (VOA 31 March 2025; ASHE 2025 provisional; Business Counts 2025; population mid-2024), published December 2025).