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Best areas to open restaurant in East

45 East local authorities ranked by the Gera Business Location Score — real rent, wages, rates and market density.

Where is the best place to open a restaurant in East?

In East, the best area to open a restaurant is Great Yarmouth, with a Gera Business Location Score of 64.9/100: premises at £74/m²/yr and local median pay £26,484. Cambridge ranks lowest of 45 East authorities at 42.7/100. From 2025 UK government open data; re-dated annually.

Source:VOA Business Floorspace + ONS Business Counts + ONS ASHE (work geography) + ONS population estimates·As of 2025 (VOA 31 March 2025; ASHE 2025 provisional; Business Counts 2025; population mid-2024) · updated annual · last refreshed

Gera Business Location Score

Top East area for restaurant: Great Yarmouth.

How this is calculated
64.9 / 100

East ranked for restaurant

Gera Business Location Score — Restaurant, East (2025 data)
#Local authorityGBLSRent (£/m²/yr)Local payRates / 100 m²
1Great Yarmouth64.9/100£74£26,484£3,197
2Fenland63.5/100£75£27,005£3,240
3North Norfolk63.4/100£103£26,296£4,450
4Maldon62.7/100£98£25,496£4,234
5Babergh62.6/100£97£25,785£4,190
6Breckland61.7/100£91£28,303£3,931
7Tendring61.5/100£101£27,067£4,363
8South Norfolk61.4/100£87£29,114£3,758
9King's Lynn and West Norfolk61.3/100£87£30,544£3,758
10Castle Point60.9/100£100£27,524£4,320
11East Suffolk60.4/100£97£30,821£4,190
12Southend-on-Sea60.1/100£120£26,955£5,184
13Mid Suffolk59.6/100£88£32,413£3,802
14Luton58.8/100£112£29,640£4,838
15Huntingdonshire58.7/100£99£32,441£4,277
16Dacorum58.7/100£183£18,675£7,906
17Broadland58.4/100£98£32,576£4,234
18Central Bedfordshire57.9/100£116£30,963£5,011
19Peterborough57.7/100£118£31,062£5,098
20Broxbourne57.7/100£127£29,980£5,486
21Bedford57.5/100£109£33,148£4,709
22Ipswich57.5/100£125£30,605£5,400
23Rochford57.4/100£145£26,706£6,264
24West Suffolk57.4/100£136£29,613£5,875
25Brentwood57/100£131£30,607£5,659
26Norwich57/100£150£28,457£6,480
27Braintree56.5/100£124£32,175£5,357
28Colchester56.1/100£137£31,056£5,918
29Uttlesford55.8/100£137£32,124£5,918
30North Hertfordshire55.4/100£137£33,409£5,918
31East Hertfordshire55.2/100£144£32,293£6,221
32Harlow54.8/100£142£32,320£6,134
33East Cambridgeshire54.4/100£162£30,232£6,998
34Epping Forest54.1/100£171£30,038£7,387
35Watford53.7/100£165£31,833£7,128
36Basildon52.6/100£168£32,050£7,258
37South Cambridgeshire52.1/100£122£41,348£5,270
38Chelmsford51.8/100£182£32,010£7,862
39Hertsmere49.1/100£197£36,000£8,510
40Welwyn Hatfield48.2/100£175£39,794£7,560
41St Albans47.5/100£228£33,468£9,850
42Stevenage47.4/100£178£41,224£7,690
43Three Rivers46/100£183£43,202£7,906
44Thurrock43.9/100£256£34,388£11,059
45Cambridge42.7/100£245£40,266£10,584

Frequently asked questions

What is the cheapest area for restaurant premises in East?
The lowest VOA rateable value for this property type in East is £74/m²/yr in Great Yarmouth. On the combined Gera Business Location Score, which also weighs wages and demand, Great Yarmouth ranks #1.
How much are business rates for restaurant in Great Yarmouth?
For a 100 m² unit in Great Yarmouth, business rates are roughly £3,197/yr at the 2026-27 small-business multiplier (43.2p), on top of about £7,400/yr rent — before Small Business Rate Relief.

Opening a restaurant in East?

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Contains public sector information published by Valuation Office Agency and Office for National Statistics and licensed under the Open Government Licence v3.0. Source: VOA Business Floorspace + ONS Business Counts + ONS ASHE (work geography) + ONS population estimates (2025 (VOA 31 March 2025; ASHE 2025 provisional; Business Counts 2025; population mid-2024), published December 2025).