Best areas to open gym / fitness suite in West Midlands
25 West Midlands local authorities ranked by the Gera Business Location Score — real rent, wages, rates and market density.
Where is the best place to open a gym or fitness studio in West Midlands?
In West Midlands, the best area to open a gym or fitness studio is Staffordshire Moorlands, with a Gera Business Location Score of 64.7/100: premises at £28/m²/yr and local median pay £26,204. Solihull ranks lowest of 25 West Midlands authorities at 52.6/100. From 2025 UK government open data; re-dated annually.
Gera Business Location Score
Top West Midlands area for gym / fitness suite: Staffordshire Moorlands.
How this is calculatedWest Midlands ranked for gym / fitness suite
| # | Local authority | GBLS | Rent (£/m²/yr) | Local pay | Rates / 100 m² |
|---|---|---|---|---|---|
| 1 | Staffordshire Moorlands | 64.7/100 | £28 | £26,204 | £1,210 |
| 2 | Stafford | 62.2/100 | £40 | £28,523 | £1,728 |
| 3 | South Staffordshire | 62/100 | £41 | £28,259 | £1,771 |
| 4 | Walsall | 61.8/100 | £38 | £28,691 | £1,642 |
| 5 | Telford and Wrekin | 61.7/100 | £38 | £30,601 | £1,642 |
| 6 | Malvern Hills | 61.7/100 | £49 | £27,744 | £2,117 |
| 7 | Herefordshire, County of | 61.3/100 | £51 | £28,366 | £2,203 |
| 8 | Dudley | 60.8/100 | £46 | £29,071 | £1,987 |
| 9 | Shropshire | 60.6/100 | £54 | £28,397 | £2,333 |
| 10 | Stoke-on-Trent | 60.2/100 | £42 | £30,767 | £1,814 |
| 11 | Nuneaton and Bedworth | 59.9/100 | £42 | £31,319 | £1,814 |
| 12 | Wolverhampton | 59.9/100 | £39 | £32,053 | £1,685 |
| 13 | Sandwell | 59.8/100 | £52 | £28,766 | £2,246 |
| 14 | Wyre Forest | 59.8/100 | £63 | £27,346 | £2,722 |
| 15 | Worcester | 59.3/100 | £56 | £30,003 | £2,419 |
| 16 | Redditch | 59/100 | £51 | £30,780 | £2,203 |
| 17 | Wychavon | 59/100 | £52 | £32,022 | £2,246 |
| 18 | Birmingham | 58.2/100 | £48 | £33,374 | £2,074 |
| 19 | Rugby | 57.2/100 | £44 | £36,417 | £1,901 |
| 20 | East Staffordshire | 57.1/100 | £66 | £31,048 | £2,851 |
| 21 | Coventry | 56.9/100 | £49 | £35,124 | £2,117 |
| 22 | Cannock Chase | 56.1/100 | £80 | £29,719 | £3,456 |
| 23 | Warwick | 55.3/100 | £74 | £33,616 | £3,197 |
| 24 | Stratford-on-Avon | 53.4/100 | £56 | £42,929 | £2,419 |
| 25 | Solihull | 52.6/100 | £83 | £35,794 | £3,586 |
Frequently asked questions
- What is the cheapest area for gym / fitness suite premises in West Midlands?
- The lowest VOA rateable value for this property type in West Midlands is £28/m²/yr in Staffordshire Moorlands. On the combined Gera Business Location Score, which also weighs wages and demand, Staffordshire Moorlands ranks #1.
- How much are business rates for gym / fitness suite in Staffordshire Moorlands?
- For a 100 m² unit in Staffordshire Moorlands, business rates are roughly £1,210/yr at the 2026-27 small-business multiplier (43.2p), on top of about £2,800/yr rent — before Small Business Rate Relief.
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Contains public sector information published by Valuation Office Agency and Office for National Statistics and licensed under the Open Government Licence v3.0. Source: VOA Business Floorspace + ONS Business Counts + ONS ASHE (work geography) + ONS population estimates (2025 (VOA 31 March 2025; ASHE 2025 provisional; Business Counts 2025; population mid-2024), published December 2025).