Best areas to open gym / fitness suite in East Midlands
25 East Midlands local authorities ranked by the Gera Business Location Score — real rent, wages, rates and market density.
Where is the best place to open a gym or fitness studio in East Midlands?
In East Midlands, the best area to open a gym or fitness studio is Boston, with a Gera Business Location Score of 64.2/100: premises at £32/m²/yr and local median pay £26,187. Derby ranks lowest of 25 East Midlands authorities at 57.7/100. From 2025 UK government open data; re-dated annually.
Gera Business Location Score
Top East Midlands area for gym / fitness suite: Boston.
How this is calculatedEast Midlands ranked for gym / fitness suite
| # | Local authority | GBLS | Rent (£/m²/yr) | Local pay | Rates / 100 m² |
|---|---|---|---|---|---|
| 1 | Boston | 64.2/100 | £32 | £26,187 | £1,382 |
| 2 | Oadby and Wigston | 63.8/100 | £47 | £23,103 | £2,030 |
| 3 | Mansfield | 62.8/100 | £39 | £26,761 | £1,685 |
| 4 | Bassetlaw | 62.3/100 | £44 | £26,888 | £1,901 |
| 5 | North Northamptonshire | 61.9/100 | £50 | £31,027 | £2,160 |
| 6 | West Lindsey | 61.8/100 | £35 | £30,000 | £1,512 |
| 7 | Amber Valley | 61.7/100 | £32 | £31,100 | £1,382 |
| 8 | Erewash | 61.7/100 | £38 | £29,102 | £1,642 |
| 9 | Ashfield | 61.4/100 | £38 | £29,136 | £1,642 |
| 10 | High Peak | 61.3/100 | £49 | £28,463 | £2,117 |
| 11 | Gedling | 61.2/100 | £55 | £26,135 | £2,376 |
| 12 | South Kesteven | 61.1/100 | £47 | £28,724 | £2,030 |
| 13 | Leicester | 61/100 | £41 | £29,411 | £1,771 |
| 14 | Nottingham | 60.6/100 | £46 | £29,144 | £1,987 |
| 15 | Broxtowe | 60.4/100 | £57 | £27,113 | £2,462 |
| 16 | North West Leicestershire | 60.2/100 | £49 | £30,034 | £2,117 |
| 17 | Newark and Sherwood | 60/100 | £63 | £26,911 | £2,722 |
| 18 | North Kesteven | 59.9/100 | £48 | £29,941 | £2,074 |
| 19 | Harborough | 59.8/100 | £59 | £28,618 | £2,549 |
| 20 | Hinckley and Bosworth | 59.2/100 | £37 | £34,606 | £1,598 |
| 21 | Lincoln | 58.5/100 | £61 | £29,482 | £2,635 |
| 22 | West Northamptonshire | 58.3/100 | £51 | £33,147 | £2,203 |
| 23 | Charnwood | 58.2/100 | £53 | £32,435 | £2,290 |
| 24 | Rushcliffe | 57.9/100 | £72 | £28,689 | £3,110 |
| 25 | Derby | 57.7/100 | £45 | £35,179 | £1,944 |
Frequently asked questions
- What is the cheapest area for gym / fitness suite premises in East Midlands?
- The lowest VOA rateable value for this property type in East Midlands is £32/m²/yr in Boston. On the combined Gera Business Location Score, which also weighs wages and demand, Boston ranks #1.
- How much are business rates for gym / fitness suite in Boston?
- For a 100 m² unit in Boston, business rates are roughly £1,382/yr at the 2026-27 small-business multiplier (43.2p), on top of about £3,200/yr rent — before Small Business Rate Relief.
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Contains public sector information published by Valuation Office Agency and Office for National Statistics and licensed under the Open Government Licence v3.0. Source: VOA Business Floorspace + ONS Business Counts + ONS ASHE (work geography) + ONS population estimates (2025 (VOA 31 March 2025; ASHE 2025 provisional; Business Counts 2025; population mid-2024), published December 2025).