Best areas to open gym / fitness suite in East
42 East local authorities ranked by the Gera Business Location Score — real rent, wages, rates and market density.
Where is the best place to open a gym or fitness studio in East?
In East, the best area to open a gym or fitness studio is Great Yarmouth, with a Gera Business Location Score of 63.3/100: premises at £38/m²/yr and local median pay £26,484. Cambridge ranks lowest of 42 East authorities at 45.3/100. From 2025 UK government open data; re-dated annually.
Gera Business Location Score
Top East area for gym / fitness suite: Great Yarmouth.
How this is calculatedEast ranked for gym / fitness suite
| # | Local authority | GBLS | Rent (£/m²/yr) | Local pay | Rates / 100 m² |
|---|---|---|---|---|---|
| 1 | Great Yarmouth | 63.3/100 | £38 | £26,484 | £1,642 |
| 2 | Maldon | 62.9/100 | £49 | £25,496 | £2,117 |
| 3 | Fenland | 62.8/100 | £39 | £27,005 | £1,685 |
| 4 | North Norfolk | 62.3/100 | £51 | £26,296 | £2,203 |
| 5 | Tendring | 61.6/100 | £49 | £27,067 | £2,117 |
| 6 | Rochford | 61.1/100 | £57 | £26,706 | £2,462 |
| 7 | South Norfolk | 61/100 | £45 | £29,114 | £1,944 |
| 8 | Norwich | 60.6/100 | £53 | £28,457 | £2,290 |
| 9 | Babergh | 60.6/100 | £64 | £25,785 | £2,765 |
| 10 | Castle Point | 60.5/100 | £57 | £27,524 | £2,462 |
| 11 | West Suffolk | 60.5/100 | £55 | £29,613 | £2,376 |
| 12 | Breckland | 60.3/100 | £53 | £28,303 | £2,290 |
| 13 | East Suffolk | 59.8/100 | £50 | £30,821 | £2,160 |
| 14 | Dacorum | 59.6/100 | £103 | £18,675 | £4,450 |
| 15 | Ipswich | 59.5/100 | £52 | £30,605 | £2,246 |
| 16 | Southend-on-Sea | 59.4/100 | £68 | £26,955 | £2,938 |
| 17 | Broxbourne | 59.3/100 | £57 | £29,980 | £2,462 |
| 18 | King's Lynn and West Norfolk | 59.3/100 | £52 | £30,544 | £2,246 |
| 19 | Mid Suffolk | 58.9/100 | £50 | £32,413 | £2,160 |
| 20 | Thurrock | 58.6/100 | £40 | £34,388 | £1,728 |
| 21 | Harlow | 58.3/100 | £53 | £32,320 | £2,290 |
| 22 | Peterborough | 57.2/100 | £66 | £31,062 | £2,851 |
| 23 | Basildon | 57.1/100 | £63 | £32,050 | £2,722 |
| 24 | Broadland | 56.9/100 | £64 | £32,576 | £2,765 |
| 25 | Uttlesford | 56.8/100 | £72 | £32,124 | £3,110 |
| 26 | Central Bedfordshire | 56.6/100 | £72 | £30,963 | £3,110 |
| 27 | Braintree | 56.6/100 | £68 | £32,175 | £2,938 |
| 28 | Bedford | 56.3/100 | £65 | £33,148 | £2,808 |
| 29 | Luton | 56.2/100 | £76 | £29,640 | £3,283 |
| 30 | Huntingdonshire | 56/100 | £73 | £32,441 | £3,154 |
| 31 | Colchester | 56/100 | £76 | £31,056 | £3,283 |
| 32 | North Hertfordshire | 55.9/100 | £71 | £33,409 | £3,067 |
| 33 | Chelmsford | 54.1/100 | £89 | £32,010 | £3,845 |
| 34 | East Hertfordshire | 53.9/100 | £92 | £32,293 | £3,974 |
| 35 | Epping Forest | 53.4/100 | £107 | £30,038 | £4,622 |
| 36 | Hertsmere | 52.6/100 | £94 | £36,000 | £4,061 |
| 37 | Watford | 51.2/100 | £111 | £31,833 | £4,795 |
| 38 | Stevenage | 51.1/100 | £73 | £41,224 | £3,154 |
| 39 | Welwyn Hatfield | 50.4/100 | £85 | £39,794 | £3,672 |
| 40 | South Cambridgeshire | 47.5/100 | £101 | £41,348 | £4,363 |
| 41 | St Albans | 47.3/100 | £139 | £33,468 | £6,005 |
| 42 | Cambridge | 45.3/100 | £122 | £40,266 | £5,270 |
Frequently asked questions
- What is the cheapest area for gym / fitness suite premises in East?
- The lowest VOA rateable value for this property type in East is £38/m²/yr in Great Yarmouth. On the combined Gera Business Location Score, which also weighs wages and demand, Great Yarmouth ranks #1.
- How much are business rates for gym / fitness suite in Great Yarmouth?
- For a 100 m² unit in Great Yarmouth, business rates are roughly £1,642/yr at the 2026-27 small-business multiplier (43.2p), on top of about £3,800/yr rent — before Small Business Rate Relief.
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Contains public sector information published by Valuation Office Agency and Office for National Statistics and licensed under the Open Government Licence v3.0. Source: VOA Business Floorspace + ONS Business Counts + ONS ASHE (work geography) + ONS population estimates (2025 (VOA 31 March 2025; ASHE 2025 provisional; Business Counts 2025; population mid-2024), published December 2025).