Best areas to open funeral home in West Midlands
14 West Midlands local authorities ranked by the Gera Business Location Score — real rent, wages, rates and market density.
Where is the best place to open a funeral home in West Midlands?
In West Midlands, the best area to open a funeral home is Malvern Hills, with a Gera Business Location Score of 63.7/100: premises at £43/m²/yr and local median pay £27,744. Rugby ranks lowest of 14 West Midlands authorities at 34.4/100. From 2025 UK government open data; re-dated annually.
Gera Business Location Score
Top West Midlands area for funeral home: Malvern Hills.
How this is calculatedWest Midlands ranked for funeral home
| # | Local authority | GBLS | Rent (£/m²/yr) | Local pay | Rates / 100 m² |
|---|---|---|---|---|---|
| 1 | Malvern Hills | 63.7/100 | £43 | £27,744 | £1,858 |
| 2 | Stafford | 59.5/100 | £43 | £28,523 | £1,858 |
| 3 | Shropshire | 59/100 | £49 | £28,397 | £2,117 |
| 4 | Newcastle-under-Lyme | 59/100 | £41 | £27,238 | £1,771 |
| 5 | Wyre Forest | 56.1/100 | £56 | £27,346 | £2,419 |
| 6 | Herefordshire, County of | 55.9/100 | £65 | £28,366 | £2,808 |
| 7 | Dudley | 52.1/100 | £52 | £29,071 | £2,246 |
| 8 | Sandwell | 51.9/100 | £46 | £28,766 | £1,987 |
| 9 | Stoke-on-Trent | 51/100 | £46 | £30,767 | £1,987 |
| 10 | Worcester | 47.8/100 | £69 | £30,003 | £2,981 |
| 11 | Wychavon | 47/100 | £70 | £32,022 | £3,024 |
| 12 | Birmingham | 44.3/100 | £57 | £33,374 | £2,462 |
| 13 | Coventry | 43.5/100 | £49 | £35,124 | £2,117 |
| 14 | Rugby | 34.4/100 | £75 | £36,417 | £3,240 |
Frequently asked questions
- What is the cheapest area for funeral home premises in West Midlands?
- The lowest VOA rateable value for this property type in West Midlands is £41/m²/yr in Newcastle-under-Lyme. On the combined Gera Business Location Score, which also weighs wages and demand, Malvern Hills ranks #1.
- How much are business rates for funeral home in Malvern Hills?
- For a 100 m² unit in Malvern Hills, business rates are roughly £1,858/yr at the 2026-27 small-business multiplier (43.2p), on top of about £4,300/yr rent — before Small Business Rate Relief.
Opening a funeral home in West Midlands?
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Contains public sector information published by Valuation Office Agency and Office for National Statistics and licensed under the Open Government Licence v3.0. Source: VOA Business Floorspace + ONS Business Counts + ONS ASHE (work geography) + ONS population estimates (2025 (VOA 31 March 2025; ASHE 2025 provisional; Business Counts 2025; population mid-2024), published December 2025).