Best areas to open betting shop in West Midlands
21 West Midlands local authorities ranked by the Gera Business Location Score — real rent, wages, rates and market density.
Where is the best place to open a betting shop in West Midlands?
In West Midlands, the best area to open a betting shop is Cannock Chase, with a Gera Business Location Score of 61/100: premises at £92/m²/yr and local median pay £29,719. Stratford-on-Avon ranks lowest of 21 West Midlands authorities at 49/100. From 2025 UK government open data; re-dated annually.
Gera Business Location Score
Top West Midlands area for betting shop: Cannock Chase.
How this is calculatedWest Midlands ranked for betting shop
| # | Local authority | GBLS | Rent (£/m²/yr) | Local pay | Rates / 100 m² |
|---|---|---|---|---|---|
| 1 | Cannock Chase | 61/100 | £92 | £29,719 | £3,974 |
| 2 | Walsall | 60.7/100 | £97 | £28,691 | £4,190 |
| 3 | Wyre Forest | 60.6/100 | £109 | £27,346 | £4,709 |
| 4 | Newcastle-under-Lyme | 60.3/100 | £109 | £27,238 | £4,709 |
| 5 | Sandwell | 60.2/100 | £100 | £28,766 | £4,320 |
| 6 | Stoke-on-Trent | 59.7/100 | £97 | £30,767 | £4,190 |
| 7 | Herefordshire, County of | 59.1/100 | £122 | £28,366 | £5,270 |
| 8 | Worcester | 58.9/100 | £112 | £30,003 | £4,838 |
| 9 | Dudley | 58.7/100 | £115 | £29,071 | £4,968 |
| 10 | Stafford | 58/100 | £126 | £28,523 | £5,443 |
| 11 | Wolverhampton | 56.9/100 | £115 | £32,053 | £4,968 |
| 12 | East Staffordshire | 56.4/100 | £126 | £31,048 | £5,443 |
| 13 | Shropshire | 55/100 | £155 | £28,397 | £6,696 |
| 14 | Nuneaton and Bedworth | 54.9/100 | £136 | £31,319 | £5,875 |
| 15 | Birmingham | 54.9/100 | £128 | £33,374 | £5,530 |
| 16 | Telford and Wrekin | 54.3/100 | £152 | £30,601 | £6,566 |
| 17 | Rugby | 54.2/100 | £121 | £36,417 | £5,227 |
| 18 | Warwick | 53.9/100 | £141 | £33,616 | £6,091 |
| 19 | Coventry | 52.2/100 | £142 | £35,124 | £6,134 |
| 20 | Solihull | 50.9/100 | £154 | £35,794 | £6,653 |
| 21 | Stratford-on-Avon | 49/100 | £147 | £42,929 | £6,350 |
Frequently asked questions
- What is the cheapest area for betting shop premises in West Midlands?
- The lowest VOA rateable value for this property type in West Midlands is £92/m²/yr in Cannock Chase. On the combined Gera Business Location Score, which also weighs wages and demand, Cannock Chase ranks #1.
- How much are business rates for betting shop in Cannock Chase?
- For a 100 m² unit in Cannock Chase, business rates are roughly £3,974/yr at the 2026-27 small-business multiplier (43.2p), on top of about £9,200/yr rent — before Small Business Rate Relief.
Opening a betting shop in West Midlands?
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Contains public sector information published by Valuation Office Agency and Office for National Statistics and licensed under the Open Government Licence v3.0. Source: VOA Business Floorspace + ONS Business Counts + ONS ASHE (work geography) + ONS population estimates (2025 (VOA 31 March 2025; ASHE 2025 provisional; Business Counts 2025; population mid-2024), published December 2025).