Best areas to open betting shop in East Midlands
18 East Midlands local authorities ranked by the Gera Business Location Score — real rent, wages, rates and market density.
Where is the best place to open a betting shop in East Midlands?
In East Midlands, the best area to open a betting shop is Mansfield, with a Gera Business Location Score of 64.1/100: premises at £77/m²/yr and local median pay £26,761. South Kesteven ranks lowest of 18 East Midlands authorities at 52.3/100. From 2025 UK government open data; re-dated annually.
Gera Business Location Score
Top East Midlands area for betting shop: Mansfield.
How this is calculatedEast Midlands ranked for betting shop
| # | Local authority | GBLS | Rent (£/m²/yr) | Local pay | Rates / 100 m² |
|---|---|---|---|---|---|
| 1 | Mansfield | 64.1/100 | £77 | £26,761 | £3,326 |
| 2 | Bassetlaw | 63.1/100 | £87 | £26,888 | £3,758 |
| 3 | North Northamptonshire | 62.1/100 | £99 | £31,027 | £4,277 |
| 4 | Boston | 60.2/100 | £115 | £26,187 | £4,968 |
| 5 | Gedling | 60/100 | £117 | £26,135 | £5,054 |
| 6 | Newark and Sherwood | 59.9/100 | £117 | £26,911 | £5,054 |
| 7 | East Lindsey | 59.7/100 | £122 | £26,724 | £5,270 |
| 8 | Ashfield | 59.3/100 | £106 | £29,136 | £4,579 |
| 9 | Erewash | 59.2/100 | £110 | £29,102 | £4,752 |
| 10 | North West Leicestershire | 58.5/100 | £115 | £30,034 | £4,968 |
| 11 | Amber Valley | 58.1/100 | £112 | £31,100 | £4,838 |
| 12 | Leicester | 56.2/100 | £133 | £29,411 | £5,746 |
| 13 | Broxtowe | 56/100 | £148 | £27,113 | £6,394 |
| 14 | West Northamptonshire | 55.3/100 | £129 | £33,147 | £5,573 |
| 15 | Lincoln | 53.9/100 | £154 | £29,482 | £6,653 |
| 16 | Nottingham | 53.6/100 | £158 | £29,144 | £6,826 |
| 17 | Derby | 53.3/100 | £134 | £35,179 | £5,789 |
| 18 | South Kesteven | 52.3/100 | £175 | £28,724 | £7,560 |
Frequently asked questions
- What is the cheapest area for betting shop premises in East Midlands?
- The lowest VOA rateable value for this property type in East Midlands is £77/m²/yr in Mansfield. On the combined Gera Business Location Score, which also weighs wages and demand, Mansfield ranks #1.
- How much are business rates for betting shop in Mansfield?
- For a 100 m² unit in Mansfield, business rates are roughly £3,326/yr at the 2026-27 small-business multiplier (43.2p), on top of about £7,700/yr rent — before Small Business Rate Relief.
Opening a betting shop in East Midlands?
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Contains public sector information published by Valuation Office Agency and Office for National Statistics and licensed under the Open Government Licence v3.0. Source: VOA Business Floorspace + ONS Business Counts + ONS ASHE (work geography) + ONS population estimates (2025 (VOA 31 March 2025; ASHE 2025 provisional; Business Counts 2025; population mid-2024), published December 2025).