Best areas to open betting shop in East
31 East local authorities ranked by the Gera Business Location Score — real rent, wages, rates and market density.
Where is the best place to open a betting shop in East?
In East, the best area to open a betting shop is Great Yarmouth, with a Gera Business Location Score of 63.3/100: premises at £87/m²/yr and local median pay £26,484. Three Rivers ranks lowest of 31 East authorities at 32/100. From 2025 UK government open data; re-dated annually.
East ranked for betting shop
| # | Local authority | GBLS | Rent (£/m²/yr) | Local pay | Rates / 100 m² |
|---|---|---|---|---|---|
| 1 | Great Yarmouth | 63.3/100 | £87 | £26,484 | £3,758 |
| 2 | Tendring | 62.1/100 | £95 | £27,067 | £4,104 |
| 3 | Fenland | 61.5/100 | £100 | £27,005 | £4,320 |
| 4 | Breckland | 61.1/100 | £97 | £28,303 | £4,190 |
| 5 | North Norfolk | 60.4/100 | £119 | £26,296 | £5,141 |
| 6 | Dacorum | 58.8/100 | £169 | £18,675 | £7,301 |
| 7 | Ipswich | 58.2/100 | £115 | £30,605 | £4,968 |
| 8 | Norwich | 58.1/100 | £126 | £28,457 | £5,443 |
| 9 | Colchester | 57.9/100 | £115 | £31,056 | £4,968 |
| 10 | East Suffolk | 56.4/100 | £131 | £30,821 | £5,659 |
| 11 | Luton | 56/100 | £133 | £29,640 | £5,746 |
| 12 | King's Lynn and West Norfolk | 55.3/100 | £138 | £30,544 | £5,962 |
| 13 | Huntingdonshire | 54.3/100 | £143 | £32,441 | £6,178 |
| 14 | Southend-on-Sea | 54.2/100 | £168 | £26,955 | £7,258 |
| 15 | Central Bedfordshire | 53.8/100 | £151 | £30,963 | £6,523 |
| 16 | Bedford | 52.6/100 | £151 | £33,148 | £6,523 |
| 17 | Thurrock | 52.3/100 | £145 | £34,388 | £6,264 |
| 18 | Harlow | 52/100 | £160 | £32,320 | £6,912 |
| 19 | Basildon | 50.7/100 | £172 | £32,050 | £7,430 |
| 20 | Broxbourne | 49.5/100 | £196 | £29,980 | £8,467 |
| 21 | Chelmsford | 49.4/100 | £188 | £32,010 | £8,122 |
| 22 | East Hertfordshire | 49.4/100 | £189 | £32,293 | £8,165 |
| 23 | West Suffolk | 49.3/100 | £206 | £29,613 | £8,899 |
| 24 | Peterborough | 48.6/100 | £195 | £31,062 | £8,424 |
| 25 | Brentwood | 46.9/100 | £222 | £30,607 | £9,590 |
| 26 | Hertsmere | 45.1/100 | £218 | £36,000 | £9,418 |
| 27 | Watford | 44.5/100 | £230 | £31,833 | £9,936 |
| 28 | Welwyn Hatfield | 42.5/100 | £211 | £39,794 | £9,115 |
| 29 | Cambridge | 41.6/100 | £217 | £40,266 | £9,374 |
| 30 | St Albans | 33.3/100 | £327 | £33,468 | £14,126 |
| 31 | Three Rivers | 32/100 | £293 | £43,202 | £12,658 |
Frequently asked questions
- What is the cheapest area for betting shop premises in East?
- The lowest VOA rateable value for this property type in East is £87/m²/yr in Great Yarmouth. On the combined Gera Business Location Score, which also weighs wages and demand, Great Yarmouth ranks #1.
- How much are business rates for betting shop in Great Yarmouth?
- For a 100 m² unit in Great Yarmouth, business rates are roughly £3,758/yr at the 2026-27 small-business multiplier (43.2p), on top of about £8,700/yr rent — before Small Business Rate Relief.
Opening a betting shop in East?
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Contains public sector information published by Valuation Office Agency and Office for National Statistics and licensed under the Open Government Licence v3.0. Source: VOA Business Floorspace + ONS Business Counts + ONS ASHE (work geography) + ONS population estimates (2025 (VOA 31 March 2025; ASHE 2025 provisional; Business Counts 2025; population mid-2024), published December 2025).